1518 Arrow Hwy Ave

Suite E

La Verne, CA 91750


Tel: 909-593-3222

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©2019 by idea house and co.

November 21, 2018

So… We’re back

Bob needs to decide where to produce and the next question I get secondly most often, which is; Do suppliers really not want to run my orders? Sadly, no, they really don’t.

A false notion in many start-ups of physical consumer goods is that your special an...

November 1, 2018

How much is the unit price?

How manufacturing calculates for a start-up.

I get asked this question more than anything else when it comes to unit cost and why the “big China suppliers” are so much cheaper than anyone else they have quoted their start-up product – or, is C...

September 8, 2017

Inventors often start where it matters, in their homes. They tinker countless hours between 7pm and 2am; just to wake up and do it again, until they are ready to launch. Sounds easy, right? The next steps is where most inventors or founders fail - they missed the mark...

August 18, 2017

The grass is not always greener; the imitators are not magicians and here's the proof..

August 3, 2017

A industry leading brand SJC Custom Drums was not always had the weight that it has today. This February IH&CO was able to sit down with Co-Founder, Mike Ciprari. We talked about drums, bands, and the business that tested and tried a brotherhood but now stands as a bra...

August 3, 2017

So you're thinking about starting a business or expanding what you already have; you have an idea and think you can make it a business. I can use this time to help you out and say how you should file your business name; preach that location is everything; or talk about...

July 28, 2017

Influence is of perspective; at least this is what
founder of shoe brand Inkkas found after one trip
to Peru. In a seemingly static industry; Dan Ben-
Nun was upon the opportunity and hunch that the
traditional Peru shoe would captivate the interest
and trend of the We...

July 21, 2017

New Products and Small businesses are stuck in a hard place; stuck between paying a firm too much to maintain the brand or the taxing chore of learning the ropes. Too many brands face the same facts; 1. Social Media is difficult to understand, manage, or track their re...

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But is the grass really greener?

August 18, 2017

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