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©2019 by idea house and co.

October 7, 2019

Are you a “solopreneur”? Solopreneurs are similar to entrepreneurs, but according to Podia, “Solopreneurs are ultimately responsible for the success or failure of their small business and tend to execute nearly all of the work themselves.” You aren’t in the minority, t...

November 21, 2018

This last week Matt Ryczek from lead a presentation for SCORE managed by the SBA focused on the competitive analysis for business owners and brands. 

Some keys points are focusing on how you customers live not their age, sex, or race. Focus on customers in their behavio...

November 21, 2018

So… We’re back

Bob needs to decide where to produce and the next question I get secondly most often, which is; Do suppliers really not want to run my orders? Sadly, no, they really don’t.

A false notion in many start-ups of physical consumer goods is that your special an...

November 1, 2018

Let’s dismiss a common myth right off the bat: stress is not bad. In fact, some types of stress are actually quite healthy. Eustress is a term for the beneficial stress that motivates us to go after our goals and succeed. If you are a business owner or simply a career-...

November 1, 2018

How much is the unit price?

How manufacturing calculates for a start-up.

I get asked this question more than anything else when it comes to unit cost and why the “big China suppliers” are so much cheaper than anyone else they have quoted their start-up product – or, is C...

June 22, 2018

by: Eva Benoit

Is it time to get help for your substance abuse? If you’ve been putting off getting help because you think it will negatively impact your career, think again. The addiction will hurt your career far worse than kicking the habit, and you...

I recently came across an interview with a founder of a Southern California based design firm. The subject was excellent product design, “it’s about how the product makes a user feel” the designer answered to the question, “What makes an Excellent Product Design?”.


September 8, 2017

Inventors often start where it matters, in their homes. They tinker countless hours between 7pm and 2am; just to wake up and do it again, until they are ready to launch. Sounds easy, right? The next steps is where most inventors or founders fail - they missed the mark...

August 18, 2017

The grass is not always greener; the imitators are not magicians and here's the proof..

August 3, 2017

A industry leading brand SJC Custom Drums was not always had the weight that it has today. This February IH&CO was able to sit down with Co-Founder, Mike Ciprari. We talked about drums, bands, and the business that tested and tried a brotherhood but now stands as a bra...

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