July 16, 2020

•Who - Who should apply for a patent? Pros and cons?
Anyone launching a new product should file some sort of patent, even if it is just a simple Provisional or Design patent application.  This allows you to claim “patent pending” status and hopefully deter potential co...

June 22, 2020

As doors open and business begins to navigate the impacts of a COVID riddled world each industry has their obstacles to overcome. From live music venues to doctor offices to mechanics. Every industry has unique needs and now the need for public safety will be unique as...

October 7, 2019

Are you a “solopreneur”? Solopreneurs are similar to entrepreneurs, but according to Podia, “Solopreneurs are ultimately responsible for the success or failure of their small business and tend to execute nearly all of the work themselves.” You aren’t in the minority, t...

November 21, 2018

This last week Matt Ryczek from lead a presentation for SCORE managed by the SBA focused on the competitive analysis for business owners and brands. 

Some keys points are focusing on how you customers live not their age, sex, or race. Focus on customers in their behavio...

November 21, 2018

So… We’re back

Bob needs to decide where to produce and the next question I get secondly most often, which is; Do suppliers really not want to run my orders? Sadly, no, they really don’t.

A false notion in many start-ups of physical consumer goods is that your special an...

November 1, 2018

Let’s dismiss a common myth right off the bat: stress is not bad. In fact, some types of stress are actually quite healthy. Eustress is a term for the beneficial stress that motivates us to go after our goals and succeed. If you are a business owner or simply a career-...

November 1, 2018

How much is the unit price?

How manufacturing calculates for a start-up.

I get asked this question more than anything else when it comes to unit cost and why the “big China suppliers” are so much cheaper than anyone else they have quoted their start-up product – or, is C...

June 22, 2018

by: Eva Benoit  www.evabenoit.com

Is it time to get help for your substance abuse? If you’ve been putting off getting help because you think it will negatively impact your career, think again. The addiction will hurt your career far worse than kicking the habit, and you...

I recently came across an interview with a founder of a Southern California based design firm. The subject was excellent product design, “it’s about how the product makes a user feel” the designer answered to the question, “What makes an Excellent Product Design?”.


September 8, 2017

Inventors often start where it matters, in their homes. They tinker countless hours between 7pm and 2am; just to wake up and do it again, until they are ready to launch. Sounds easy, right? The next steps is where most inventors or founders fail - they missed the mark...

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