- 3 min
A Trip to Paru: Inkkas
Influence is of perspective; at least this is what founder of shoe brand Inkkas found after one trip to Peru. In a seemingly static industry; Dan Ben- Nun was upon the opportunity and hunch that the traditional Peru shoe would captivate the interest and trend of the Western United States. Dan, along with his two foundering partners worked tirelessly to sources and develops their product that they could first, meet the quality expectations of the western world and 2.
- 5 min
The first thing most inventors want, when they are trying to develop an invention, is a step-by-step guide for invention. The difficulty with this, however, is that there are three competing interests: patent protection, marketing, and product development, and all three must be advanced concurrently. The specific order varies depending upon the particular invention, and expert advice may be required to determine a successful strategy that avoids the many pitfalls in the pro
- 3 min
WHY BRANDS SUCK @SOCIAL MEDIA
New Products and Small businesses are stuck in a hard place; stuck between paying a firm too much to maintain the brand or the taxing chore of learning the ropes. Too many brands face the same facts; 1. Social Media is difficult to understand, manage, or track their return. 2. Brands often miss the need for content. 3. Social Media and online marketing can be expensive. So what are you left to do, start to understand why most brands suck at Social Media. 1. Most people today