The grass is not always greener; the imitators are not magicians and here's the proof..
A industry leading brand SJC Custom Drums was not always had the weight that it has today. This February IH&CO was able to sit down with Co-Founder, Mike Ciprari. We talked about drums, bands, and the business that tested and tried a brotherhood but now stands as a brand bigger than the actual building itself SJC calls home. Mike and brother Scott had a deep love for drums since their first drum set at age 9 from the Sears catalog. The humble beginnings of two kids beating to the beat of their own drums, would come to a brand of disruption in a dominated market. As the Ciprari brothers grew up, Scott focused on the craft and the quality of their drums while Mike was infatuated with the custo
Someone recently asked me what I like about design. This was a question I had never heard asked before. This was something I never asked myself about something I do and practice every day of my life. You see, design isn’t just a noun describing the action of creating. It’s a lifestyle. Design isn’t implied or suggested, it’s required. So when I heard the question, “what I like about design?”, I thought it was obvious. I thought everyone understood it. But as the words fell from my lips, I realized that it wasn’t obvious and I realized I didn’t know what I liked about design or being a designer for that matter. As I take a moment to ponder this question, I start to think about how design make
So you're thinking about starting a business or expanding what you already have; you have an idea and think you can make it a business. I can use this time to help you out and say how you should file your business name; preach that location is everything; or talk about maximizing profit margins, but let's be honest, you can get this info anywhere on a quick search on Google. I want to focus on what makes the difference between a failed idea or a successful generational business. [if !supportLists]● [endif]Solving a problem; that people actually care and will pay for A service or a product idea is great if it first, solves a problem; and second, brings value that is supervenes the cost. L
A company’s trademark is its most valuable asset. True, the mark may have little value when it is first introduced to consumers. But after even a few short years of use in commerce, the value of the mark becomes incalculable -- it embodies the very heart and soul of the company. Over time, patents expire, new products come and go, even owners and executives may change, but the value of the mark just grows and grows, as long as the company takes care of its customers. But not all trademarks are created equal. Some marks are good at capturing and holding goodwill, while others, unfortunately, are at best leaky sieves, and do not adequately capture and hold corporate goodwill. A good mark
