I recently came across an interview with a founder of a Southern California based design firm. The subject was excellent product design, “it’s about how the product makes a user feel” the designer answered to the question, “What makes an Excellent Product Design?”. But should it? Should good design evoke an emotion or feeling to a user? Should good design smack us in the face? Or does good design fit seamlessly into our lives without us even knowing it? Bad design is everywhe