•Who - Who should apply for a patent? Pros and cons?
Anyone launching a new product should file some sort of patent, even if it is just a simple Provisional or Design patent application. This allows you to claim “patent pending” status and hopefully deter potential competitors. At the very least it will prevent direct theft of a new product. If you are developing a product with significant improvements, you should try to obtain a Utility patent, to completely lock in your
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