This last week Matt Ryczek from lead a presentation for SCORE managed by the SBA focused on the competitive analysis for business owners and brands. Some keys points are focusing on how you customers live not their age, sex, or race. Focus on customers in their behavior, advertise and market to them where they spend their time. Focusing on demographics such as millenials, blinds you in your efforts not focuses it. How to find out more about the competition, Matt focuses on us

So… We’re back Bob needs to decide where to produce and the next question I get secondly most often, which is; Do suppliers really not want to run my orders? Sadly, no, they really don’t. A false notion in many start-ups of physical consumer goods is that your special and you have the leverage because you are going to pay. The reality is your start-up cost suppliers more than not. Back to Bob, remember he is looking for a cell phone case manufacturer; he used Alibaba to sourc

Let’s dismiss a common myth right off the bat: stress is not bad. In fact, some types of stress are actually quite healthy. Eustress is a term for the beneficial stress that motivates us to go after our goals and succeed. If you are a business owner or simply a career-oriented person, chances are you rely on eustress to level up day after day. Of course, there’s always the possibility of having too much of a good thing. Left unchecked, acute stress can lead to a chronic condi

How much is the unit price? How manufacturing calculates for a start-up. I get asked this question more than anything else when it comes to unit cost and why the “big China suppliers” are so much cheaper than anyone else they have quoted their start-up product – or, is China really that much cheaper? We will push this through in a simple scenario – Bob. Bob has a a cell phone case; there are some cool features but to most it’s a cell phone case. First things first, Bob has to