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New Heart Monitor
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We have the experienced team to bring your idea to life. 

A  California Design Firm  

Collaboraion of design,
engineering, research.

Our team of designers, engineers, and strategists,
work side-by-side with our clients to reach 
their goals with their product. 

We specialize in new product development 
and current product improvement, servicing 
clients in various phases of development.  

startup working




years in business

US Patents

regulated products launched


products successfully launched

startup working

The Idea House difference.

Our team has seen everything, and we know that launching a product is a massive risk whether you're a start-up or looking to expand your current product line. Our team works closely with strategies to meet our client's objectives, not our portfolio. We believe product design fits within the goals of our clients.

Our Process.

Whether you’ve got just an idea or an existing brand looking for a change, our services cover from idea and business development through technical development to manufacturing and delivery to your customers. Our process focuses on the needs of our clients and has programs tailored to specific start-up and new product needs, such as VC funding development, Patent development, LaunchPad for payments to manage cash flow, and so much more. 


product planning, financial forecasting, risk management, market entry planning, competition disruption analysis.


Design for Manufacturing, FEA analysis, risk analysis, component specification, functional prototype, quality inspection specification.


consumer study, concept
design, user testing, market research, prototype, design-thinking, targeted market analysis.


manufacturing management,
quality inspection program,
distribution logistics, risk
management analysis, 
go-to-market planning.

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Industries Served

With over 25 years in business we have experienced many industries and specialize in: 

Medical Devices

Dental  Devices

Beauty & Cosmetic Products

Sports Products

Household & Family Products

Baby and Kid Products 

Consumer Packaging

and many others. 

Clients We've Worked With
Still Have Questions?

 Don't know where to start? What's the cost to work with us? Check out our FAQ page to get answers to common questions.


Concept Development: The process of generating and refining ideas for a new product, including defining the product's purpose, features, and benefits.

Product Requirements: The set of specifications that describe the functionality, performance, and quality standards of a product.

Design Brief: A document that outlines the goals, objectives, and constraints of a design project, including the target audience, project scope, and timeline.

Product Lifecycle: The stages a product goes through from ideation to retirement, including development, launch, growth, maturity, and decline.

Quality Assurance (QA): The process of ensuring that a product meets the quality standards and customer expectations by testing, analyzing, and resolving defects.

Intellectual Property (IP): The legal rights associated with the creation and ownership of an invention or creative work, including patents, trademarks, and copyrights.

Supply Chain Management: The process of managing the flow of goods and services from suppliers to manufacturers to retailers, including sourcing, logistics, and inventory management.

Lean Manufacturing: A manufacturing approach that emphasizes minimizing waste and maximizing efficiency by eliminating non-value-added activities and continuously improving processes.

Product Launch: The process of introducing a new product to the market, including promotional activities, sales and distribution channels, and customer support.

Post-Launch Evaluation: The process of evaluating a product's performance and customer feedback after launch to identify opportunities for improvement and inform future product development.

Ergonomics: The study of how people interact with products, systems, and environments, and how to design them to optimize safety, comfort, and efficiency.

Form Factor: The physical shape and size of a product, which can impact its usability, portability, and aesthetic appeal.

Materials Science: The study of the properties and behavior of materials, including their strength, durability, and aesthetic qualities, to inform material selection in product design.

Human-Centered Design: A design approach that focuses on understanding and addressing the needs, preferences, and behaviors of users to create products that are usable, desirable, and effective.

Design for Manufacturing (DFM): The process of designing a product with the manufacturing process in mind, to optimize production efficiency, reduce costs, and improve quality.

Rapid Prototyping: The use of digital fabrication technologies, such as 3D printing or CNC machining, to quickly create physical prototypes of a product for testing and refinement.

Sustainability: The practice of designing products and processes that minimize environmental impact and promote social responsibility, often by reducing waste, using renewable resources, and optimizing energy efficiency.

Aesthetics: The study of beauty and taste, and how to design products that are visually appealing and emotionally engaging to users.

CAD (Computer-Aided Design): The use of software tools to create digital models of products, which can be used for visualization, simulation, and manufacturing.

Design Thinking: A problem-solving approach that involves empathizing with users, defining the problem, ideating solutions, prototyping, and testing to create innovative and effective products.

Entrepreneur: A person who starts a new business venture to make a profit and create value.

Bootstrapping: A startup financing strategy where the entrepreneur uses personal savings or revenue generated by the business to fund growth, rather than seeking external funding.

Minimum Viable Product (MVP): A product with the minimum set of features needed to test its viability in the market.

Pitch Deck: A presentation that outlines the business idea, market opportunity, financial projections, and team qualifications to potential investors.

Business Model Canvas: A visual tool used to describe a company's business model, including its value proposition, customer segments, revenue streams, and cost structure.

Angel Investor: A high-net-worth individual who invests personal funds in startups, often in exchange for equity ownership or convertible debt.

Seed Funding: The initial capital a startup raises to fund the development of its product or service and cover initial operating expenses.

Accelerator: A program that provides mentoring, networking, and funding support to early-stage startups to help them grow and scale.

Lean Startup: An approach to startup development that emphasizes rapid experimentation, customer feedback, and continuous improvement to reduce risk and accelerate growth.

Burn Rate: The rate at which a startup is spending its cash reserves to cover operating expenses, typically measured every month.

Mission Statement: A statement that defines an organization's purpose, values, and overall direction.

SWOT Analysis: A strategic planning tool that assesses an organization's Strengths, Weaknesses, Opportunities, and Threats to inform decision-making.

Competitive Advantage: A unique advantage that allows an organization to outperform its competitors, such as superior product quality, lower costs, or strong brand recognition.

Market Segmentation: The process of dividing a market into distinct groups of customers with similar needs, preferences, and behaviors, to better target marketing efforts.

Value Proposition: The unique benefit that a product or service provides to customers, which differentiates it from competitors and creates value.

Business Model: How an organization creates, delivers, and captures value, including its revenue streams, cost structure, and customer acquisition strategy.

Core Competencies: The unique skills, knowledge, and resources that an organization possesses and uses to create a competitive advantage and deliver value to customers.

Growth Strategy: The plan for expanding an organization's market share, revenue, and profitability over time, through new product development, market penetration, or diversification.

Strategic Partnerships: Collaborations between two or more organizations to achieve a shared strategic objective, such as accessing new markets, sharing resources, or reducing costs.

Mergers and Acquisitions (M&A): The process of combining two or more companies to create a larger entity, often to achieve cost savings, increased market share, or diversification of products or services.

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